The Importance of Packaging in Brand StrategyPackaging and First ImpressionsSeven seconds—that's how long a first impression endures on a crowded shelf. In South Africa’s dynamic markets, packaging is more than protection; it is a brand’s opening line, a lyric that...

Packaging materials landscape: an overviewWhat counts as packaging material and why it mattersPackaging shapes first impressions with a silent urgency; there are over 1,000 distinct packaging materials in use today, each brandishing a different promise to the shopper...

Market landscape for plastic packaging in KimberleyLocal demand drivers for plastic packaging in KimberleyMarkets are buzzing: local data show a 12% year-over-year uptick in packaging spend, and Kimberley is feeling the squeeze in all the right ways. The market...